The world's leading food processing and packaging solutions provider launches a food awareness campaign for mothers to keep their childern and family protected by making the right choices, reports shubhra bhramar
Food processing and packaging company Tetra Pak launched its Right to Keep Food Safe awareness campaign in the Capital recently, targeting mothers to inform them of food safety, nutrition and packaging facts. As per a recent multi-city survey commissioned by Tetra Pak, one in every three mothers surveyed is unsure about the safety of food that she gives to her family. The survey conducted by Research Pacific, Conversations With Mothers, also revealed that mothers are most concerned about the freshness and purity of the food they consume as well as the risks of its adulteration.
Releasing the findings of the survey on World Food Day, Tetra Pak’s Right to Keep Food Safe campaign was an awareness programme to empower mothers with knowledge and facts on food safety and nutrition, and motivate them to spread the word to many more mothers. An integral part of this is Nutrition Quotient (NQ), which is a first-of-its-kind online course on food safety, nutrition and packaging that has been developed by experts from the Indian Medical Association, All India Institute of Medical Sciences, the Indian Dietetics Association, the National Dairy Research Institute and the National Institute of Nutrition.
"Food safety is a continuing concern with the outbreaks of food-borne diseases due to adulteration, contamination and lack of awareness on how to keep food safe,” said Aditi Gowitrikar, doctor, actor and mother of two who was present at the launch. “It is surprising to learn from the survey that over 70 per cent mothers do not immediately connect serious diseases such as jaundice, cholera, and typhoid with food safety."
Tetra Pak Asia Markets marketing director, Sumit Khattar said, "The survey shows that while mothers are quite concerned about the food and beverages they consume, there is a clear need for them to have easy access to better information and consequently exercising the right choices."
The Right to Keep Food Safe campaign comprises several programmes, activities and seminars around ten key cities (Delhi, Mumbai, Pune, Bangalore, Hyderabad, Guwahati, Chennai, Kolkata, Jaipur and Vishakhapatnam). It aims to empower mothers to champion the movement around food safety and nutrition and become spokespersons in their own communities to increase awareness on this critical issue.
Food processing and packaging company Tetra Pak launched its Right to Keep Food Safe awareness campaign in the Capital recently, targeting mothers to inform them of food safety, nutrition and packaging facts. As per a recent multi-city survey commissioned by Tetra Pak, one in every three mothers surveyed is unsure about the safety of food that she gives to her family. The survey conducted by Research Pacific, Conversations With Mothers, also revealed that mothers are most concerned about the freshness and purity of the food they consume as well as the risks of its adulteration.
Releasing the findings of the survey on World Food Day, Tetra Pak’s Right to Keep Food Safe campaign was an awareness programme to empower mothers with knowledge and facts on food safety and nutrition, and motivate them to spread the word to many more mothers. An integral part of this is Nutrition Quotient (NQ), which is a first-of-its-kind online course on food safety, nutrition and packaging that has been developed by experts from the Indian Medical Association, All India Institute of Medical Sciences, the Indian Dietetics Association, the National Dairy Research Institute and the National Institute of Nutrition.
"Food safety is a continuing concern with the outbreaks of food-borne diseases due to adulteration, contamination and lack of awareness on how to keep food safe,” said Aditi Gowitrikar, doctor, actor and mother of two who was present at the launch. “It is surprising to learn from the survey that over 70 per cent mothers do not immediately connect serious diseases such as jaundice, cholera, and typhoid with food safety."
Tetra Pak Asia Markets marketing director, Sumit Khattar said, "The survey shows that while mothers are quite concerned about the food and beverages they consume, there is a clear need for them to have easy access to better information and consequently exercising the right choices."
The Right to Keep Food Safe campaign comprises several programmes, activities and seminars around ten key cities (Delhi, Mumbai, Pune, Bangalore, Hyderabad, Guwahati, Chennai, Kolkata, Jaipur and Vishakhapatnam). It aims to empower mothers to champion the movement around food safety and nutrition and become spokespersons in their own communities to increase awareness on this critical issue.
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