New Delhi, Nov. 26: India's food regulatory agency has indicted several household brands, including Britannia biscuits, Horlicks health drinks and Kellogg's breakfast cereals, for what it says are misleading claims about some of their food products.
The Union government informed Parliament today that the health ministry's Food Safety and Standards Authority of India (FSSAI)
has initiated prosecution in 19 cases where companies have been charged
with making misleading claims about their food products in either
labels or advertisements.
The authority has also sent
notices in 19 other cases in which various companies appear to have
either made false or dubious claims or released misleading advertisements about their food products, the information and broadcasting ministry said in a statement laid in the Rajya Sabha.
Several of the complaints had
been reported earlier but they have now been put in the public domain
through the official statement in the House.
The FSSAI is expected to first
send notices to companies that it believes have violated rules and wait
for their responses before initiating prosecution. During the hearings,
both sides ' the FSSAI and the company ' would have opportunities to
argue their cases. The 19 prosecution cases were all filed earlier this
year and most hearings are yet to begin.
The country's food standards laws impose certain restrictions on
nutritional and health claims on labels and in advertisements to ensure
that products are not mislabelled or promoted through exaggerated
claims.The safety watchdog is prosecuting manufacturers of several children's health drinks, including Complan Memory, Boost, Horlicks and Bournvita Little Champs, for what it says are "violations" of food regulations.
The agency said Complan Memory, produced by Heinz India, comes with a declaration that it contains "memory chargers" and the product label shows pictures of students with books which, the FSSAI said, "will mislead the public" into assuming that the drink will improve children's performance in studies.
Last year, Jay Karan, a pharmacologist at the Government Medical College in Surat, had written in the journal Indian Pediatrics that the claims relating to the growth of children made by the makers of Complan were "exaggerated".
The food regulator has also
objected to GlaxoSmithKline Consumer Healthcare's claim that its drink
called Boost "provides three times more stamina than sadharan chocolate
drink". The FSSAI said this claim was misleading and the producer had
not submitted a specific study on this product to substantiate this
claim.
The FSSAI has said that
GlaxoSmithKline's claim that Horlicks helps children become "taller,
stronger, and sharper", is "misleading and deceptive in nature".
The agency has described the
claim made by Kellogg that people who eat low-fat breakfast like its
Special K cereals tend to be slimmer than those who don't as "misleading
and deceptive".
An expert in human nutrition said
that while children's health drinks are designed to deliver
concentrated levels of nutrients, they typically do not contain the mix
of fibre and range of nutrients available from wholesome food.
"The labels always show what a
product contains, not what is missing," said R. Hemlatha, a senior
scientist at the National Institute of Nutrition in Hyderabad.
Wholesome food, Hemlatha said, is available through a standard mix of cereals, pulses, vegetables and fruits.The FSSAI is also prosecuting the producers of two brands of edible oil ' Saffola and Engine Mustard Oil ' for what it says are misleading claims in advertisements.
"A claim about a food product needs to be clinically proven, supported by research published in peer-reviewed scientific or medical journals," said Kamala Krishnaswamy, former director of the National Institute of Nutrition, Hyderabad.
The FSSAI has also indicted
Abbott India for what it says is the company's misleading claim that its
product, Pediasure, "helps in a child's growth and development".