NEW DELHI, NOV 3:
Mother Dairy on Thursday announced that it will be selling Vitamin D-fortified token milk across Delhi-NCR.
The company said this fortified milk will be available through its booth and vending points of token milk at the existing price. It said it has been supplying Vitamin A-fortified token milk since 1984 in a branded format.
Mother Dairy is next working on fortifying its entire range of poly pack milk and plans to re-launch all its variants with Vitamin A & D by the end of 2016.
In a statement, TSR Murali, Chief R&D Officer, Mother Dairy Fruit & Vegetable Pvt Ltd, said, “At Mother Dairy, we believe that the move of formalising fortification of milk by the regulatory authorities is the most sought after step in the right direction. As a nation, Vitamin A & D deficiency in India is real and concerning, resulting in issues related to vision growth, osteoporosis and other health problems. Hence, fortification of milk with these core vitamins is a perfect choice for consumers to address their daily micro-nutrient needs.”
The company’s move comes after the Food Safety and Standards Authority of India released new standards for fortification of milk, oil, rice, wheat flour besides salt last month.
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