Mar 10, 2018

No more Aashirvaad Atta Videos, Court issues restraining order

Guwahati, March 9: Following the uploads of the multiple videos claiming the presence of plastic in ‘Aashirvaad Atta’, the Court of City Civil and Sessions Judge in Bengaluru on Friday issued a notice for all online media platforms to stop publishing any irrelevant report regarding the matter.
The company in a press statement released today clarified that a thorough scientific test at NABL accredited laboratory in Mumbai assured that on testing Aashirvaad Atta as well as other popular atta brands recently, has confirmed the presence of gluten in the samples of all these atta in the range of 7 to 12 percent of atta.

The report of the laboratory also confirmed that when atta dough is washed with water, starch and fibre gets removed and a residue is obtained which is gluten and not plastic.
It may also be mentioned that Aashirvaad Atta was the subject of several homemade videos on internet platforms alleging that the atta contained plastic.
Also, the said videos claimed that if the dough made from ‘Aashirvaad atta’ was washed several times it resulted in a gum-like substance, which was alleged to be plastic.
Even the FSSAI regulations under the Food Safety and Standards Act, 2006, require that all atta must contain a minimum of 6% wheat protein.
Meanwhile, the Court has issued summons in the Suit to the said internet/social media platform providers.

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