Ramdev launched Patanjali Atta Noodles a week after Nestle's Maggi made a comeback to retail shelves after a 5-month ban imposed on it by the food-safety regulator.
Days after yoga guru Baba Ramdev made his debut in the instant noodles business with Patanjali Atta Noodles, Food Safety and Regulatory Authority of India officials said the noodles have not been approved by the agency.
Ramdev launched Patanjali Atta Noodles a week after Nestle's Maggi made a comeback to retail shelves after a 5-month ban imposed on it by the food-safety regulator.
Baba Ramdev's spokesperson AK Tijarawala said, "According to the rules notified by FSSAI itself in August this year, there is no legal binding to take separate licence for launching noodles." "We will react to it with proper documents shortly," he added.
Patanjali Atta noodles is priced at Rs 15 and reportedly bears an FSSAI licence number.
Another product Patanjali plans to introduce sometime soon is Powervita, a health drink for children that will compete with brands like Complan, Horlicks and Bournvita.
Days after yoga guru Baba Ramdev made his debut in the instant noodles business with Patanjali Atta Noodles, Food Safety and Regulatory Authority of India officials said the noodles have not been approved by the agency.
Ramdev launched Patanjali Atta Noodles a week after Nestle's Maggi made a comeback to retail shelves after a 5-month ban imposed on it by the food-safety regulator.
Baba Ramdev's spokesperson AK Tijarawala said, "According to the rules notified by FSSAI itself in August this year, there is no legal binding to take separate licence for launching noodles." "We will react to it with proper documents shortly," he added.
Patanjali Atta noodles is priced at Rs 15 and reportedly bears an FSSAI licence number.
Another product Patanjali plans to introduce sometime soon is Powervita, a health drink for children that will compete with brands like Complan, Horlicks and Bournvita.
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