As a part of its Good Bye to Colour campaign, Bakers Association Kerala (Bake) plans to remove colours from all the bakery items produced in the state. As an experimental initiative, 210 bakery producers in the Nattika assembly constituency of Thrissur district have been producing non-coloured bakery items of late.
Colourful bakery products, a specialty of Kerala, have huge markets in both its rural and urban areas. Bakers in the state feared that a complete removal of colours from bakery products could reduce their demand and adversely affect profits.
With the campaign (which was launched in 2007), Bake aims to create public awareness about the consumption of colourless bakery products. It initiated various awareness programmes and cleanliness drives to encourage healthy bakery products. If it succeeds in Nattika, it would spread to all parts of Kerala.
P M Sankaran, state president, Bake, said, “We lost many of our homemade traditional products due to the nuclear family system and the introduction of artificial products. Bake is deeply involved in bringing those traditional products back.”
“Every colour used by the bakers in the state is permitted by the government and causes no harm. Barring banana chips and meat, colours are allowed in all food products," he added.
"But using colour above a certain level is harmful for consumption. Doctors say that colours contain adulterants,which may cause diseases,” Sankaran stated.
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