Edible Oil Manufacturers Show-Caused by the FDA for Publicizing Products With Misleading Ads

Facing major allegation for falsified claims and misleading ads, the big shots in manufacturing edible oil were show-caused by the Food and Drug Administration (FDA). In fact, this was not an isolated incident, almost 10 or more manufacturers throughout the industry got show cause notices from the FDA for giving wrong product information on their package labels. Topping the chart are the Adani Wilmar Ltd and the Agro Tech Foods Ltd holding their forte in cooking oil manufacturing. Making claims of offering the best solutions for cholesterol and heart related problems, these two brands were in for a rude jolt as the FDA stated right away that they cannot make such baseless claims that have not yet been proved. The Adani Wilmar Ltd, with their hefty claim of providing the healthiest cooking oil in the world, was slapped with the allegation that this claim of theirs is made without a scientific proof. FDA on the other hand was clear with its agenda of sending show-cause notices to the edible oil giants to make sure that they rectify their mistakes at the earliest as their ads with the are swarming everywhere starting from the internet to radio and TV.
FDA officials observed that the probabilities state that this is some publicity tactic in attracting more consumers in buying edible oil since the hike in prices of oil is sure to cause a fall in their sales. Additionally, some oil packets have been seized by the FDA to send them for scientific tests to determine adulteration signs if any. Agro Tech Foods Ltd, with similar claims about Sundrop Heart Oil ads got a notice from the FDA for claiming to be the most effective solution in controlling cholesterol in a month's time. To add to their miseries, FDA imposed an additional allegation on them for having the image of a heart on their packaging. This is something strictly banned by the FDA according to the Food Safety & Standards Act, 2006. The ATFL officials simply declined from commenting on this. According to the Section 24 of the FSSA, 2006 Food safety & standards act publicity about food items cannot be based on false claims.
Businesses cannot indulge in unfair trading procedures for promoting their products through false information about ingredients, usefulness or guarantee that has not been proved scientifically. Adani Wilmar with their prestigious Fortune Rice Bran Oil project received a rude shock as their claim of being the best Refined Rice Bran Oil across the world was negated outright by the FDA. The Adani Wilmar officials stated that they got a notice from FDA asking them to rephrase their statement and they have responded suitably to it. They also revealed that the Advertising Council Of India had similar complaints and that issue has also been handled smoothly. Adani Wilmar Group stated that with a qualified team of scientists, Fortune Oil has been tried and tested for every situation before being concluded as the best product.

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However, the FDA had a different story up the sleeves as it claimed that no responses have come from the Adani Wilmar Group.
If you want to know the original fact of this over populated cooking oil, check this link.
Fortune Rice Bran Oil