Big brands join Sahara Q Shop in deceptive advertisements!

Lucknow: Even as the Sahara Group enter into the packaged food item market, claiming serving best in the market with their pure and nutritious value catchword, the ad claims made by a few big companies in the market has come under the scanner of FSSAI(Food Standard & Safety Authority of India). FSSAI has served notice to leading companies for their deceptive advertisements.

Pardaphash has raked up the issue with Sahara joining the bandwagon to cash in on the flourishing market of healthy food. Sahara featured the cricketers in the ad to support their claim. Here, we discusses how such merchandise enterprises navigate the mentality of the common man and serve them their (commoner’s) own, with their slice of so called “perfection”.

Aao Kare Milawat Se Jung is the motto of ‘Sahara Q Shop’ that promises a subjugation over adulterated food but do the promises come in truce? It is big question that lays overhead when you witness a lineup of such companies promising the same. The Food Safety and Standards and Authority of India (FSSAI) has issued notice to the companies which it finds to be ‘misleading and Deceptive’. Under mentioned products are flouting Food Safety and Standard Act.

Product(s)/Company
- Complan, Complan Memory/Heinz India Private Limited
- Horlicks, Boost/Glaxo Smithkline Consumer Healthcare Limited
- Pediasure/Abott India Limited
- Kellogs Special K, Kelloggs Extra Museli/Kelloggs India
- Maggie Multi-grainz Noodles/Nestle Group
- Saffola Active/Maico Limited
- Today Premium Tea/Today Tea Limited and other ample lots.

These corporation have drawn criticism and are being scanned for reality in promises made by the labels of their products. They are facing cases in several cities for misleading assurances like that of – body growth, increased stamina, turning slimmer, strengthening of memory, containing fruits. Simply, they have opted to sell their products in a boisterous manner and are clearly unreliable. Impeccability of such manufactured food products comes in question at large, as companies are not able to substantiate, what their product claims.

Nowadays, companies have found a way to fool people with new techniques. These syndicates innovate new styles of brand development and endorsements with strong advertisements gimmicks. The commoner falls prey to such hostile methods which are wrapped up with benefiting promises. This only adds to the finances of these companies making toll claims of health benefits.

The companies have turned rather smart then you can think them to be. They have literally out grown themselves because of some intelligent moves that an average person fails to understand. One should rush brain cells in order to understand the corruptive dealings of such companies which first manipulate things for their benefit and then later companies promising removal of those manipulations emerging in market.

One can see how contrasting are the modus operandi of these companies. The consumer suffering with adulteration goes in search of healthy benefitting products and is jolted again with high rated products, this is the moment where company strikes back in business.

On Monday, the government informed Lok Sabha that companies were unable to provide any base to the promises made by the advertisement of their respective products as there were no surveys and reviews that guaranteed their say. Evidently, there is a need to push such topics into mainstream discussion and serve them immediate warning to either provide an insightful argument towards the same or am effective shutdown of manufacturing products that ‘mislead’ the consumer.