SURAT: Surat District Co-operative Milk Producers Union Limited (SUMUL) has become the first dairy in the country to launch high fat pasteurized milk.
The dairy launched the milk under the brand name 'Sumulya' on October 2. Sumul aims to capture the market share of consumers buying loose milk in order to get more fat in the preparation of a range of homemade sweet dishes, ghee, buttermilk and butter.
Officials said the high fat pasteurized milk launched by Sumul is available for Rs 50 per litre and has a fat percentage of 7 per cent and the Solid Not Fat (SNF) of 9 per cent.
Marketing manager of Sumul Manish Bhatt told TOI, "This is the only high fat milk brand in the country. We have been selling about 10,000 liters of high fat milk per day in the city and it is expected to double in the next few days."
In a recent study conducted by the Food Safety and Standards Authority of India (FSSAI) in Gujarat, about 89 per cent of the state's milk samples were not conforming to standards. The highest number of
non-conforming milk samples that were collected from urban areas in India as from Gujarat cities.
For instance in Gujarat, 75 of the 89 milk samples that were collected from cities were found lacking the desired Solid Not Fat (SNF) and fat content. This was due to the dilution of milk with water and other adulterants which could be neutralizers, hydrogen peroxide, sugar, starch, urea, salt, detergent, formalin and vegetable salt.
"The loose milk is not good for human health as it lacks SNF. SNF is one of the most essential components of milk that consists of vitamins, minerals and nutritional components. The price of the milk is based on its SNF and fat contents," Bhatt said.
The dairy launched the milk under the brand name 'Sumulya' on October 2. Sumul aims to capture the market share of consumers buying loose milk in order to get more fat in the preparation of a range of homemade sweet dishes, ghee, buttermilk and butter.
Officials said the high fat pasteurized milk launched by Sumul is available for Rs 50 per litre and has a fat percentage of 7 per cent and the Solid Not Fat (SNF) of 9 per cent.
Marketing manager of Sumul Manish Bhatt told TOI, "This is the only high fat milk brand in the country. We have been selling about 10,000 liters of high fat milk per day in the city and it is expected to double in the next few days."
In a recent study conducted by the Food Safety and Standards Authority of India (FSSAI) in Gujarat, about 89 per cent of the state's milk samples were not conforming to standards. The highest number of
non-conforming milk samples that were collected from urban areas in India as from Gujarat cities.
For instance in Gujarat, 75 of the 89 milk samples that were collected from cities were found lacking the desired Solid Not Fat (SNF) and fat content. This was due to the dilution of milk with water and other adulterants which could be neutralizers, hydrogen peroxide, sugar, starch, urea, salt, detergent, formalin and vegetable salt.
"The loose milk is not good for human health as it lacks SNF. SNF is one of the most essential components of milk that consists of vitamins, minerals and nutritional components. The price of the milk is based on its SNF and fat contents," Bhatt said.
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