Soon you can approach and get a monetary reward from the country’s top food regulator, Food Safety and Standard Authority (FSSAI), for exposing the food firms indulged in issuing misleading advertisements and making wrong nutritional claim.
FSSAI Chief Executive Officer (CEO) SN Mohanty told The Pioneer that the authority is in the process of framing a scheme to reward up to `1,000 to the whistleblowers for giving information against the misleading ads and nutritional claims. “Within the fortnight you will see the policy in place for the public.”
“Since the full-fledged whistleblower policy aimed to reward informants exposing food adulteration will take its own time to be formulated we have decided to make the beginning in the case of the misleading advertisements and false claims made by the food firms.
“We want the people to be aware of their rights as also deter the companies from taking them for the ride,” he added. There have been several instances where the companies have been found involved in issuing deceptive ads by making claims to hide the real nutritional content and used selective information.
However, another senior official felt that the stakeholders like Consumer Affairs Ministry and associations of marketing companies should also be involved for the positive results of the scheme.
FSSAI Chief Executive Officer (CEO) SN Mohanty told The Pioneer that the authority is in the process of framing a scheme to reward up to `1,000 to the whistleblowers for giving information against the misleading ads and nutritional claims. “Within the fortnight you will see the policy in place for the public.”
“Since the full-fledged whistleblower policy aimed to reward informants exposing food adulteration will take its own time to be formulated we have decided to make the beginning in the case of the misleading advertisements and false claims made by the food firms.
“We want the people to be aware of their rights as also deter the companies from taking them for the ride,” he added. There have been several instances where the companies have been found involved in issuing deceptive ads by making claims to hide the real nutritional content and used selective information.
However, another senior official felt that the stakeholders like Consumer Affairs Ministry and associations of marketing companies should also be involved for the positive results of the scheme.
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