INDORE: The problem of misbranding is on the rise in the city, especially when it comes to food products. For starters, misbranding means wrong packing number and dates on the product. This problem is as dangerous in nature as the adulteration was.
Out of a total of 80 samples of various products as collected by the food department based on complaints since the coming into force of the food safety Act, 2006, nearly half of them were found to be misbranded.
The manufacturers normally involve themselves in such illegal acts to cheat the customers so as to keep their cash register ringing, say experts. First, by not mentioning the batch number and date of manufacturing of the product, they can simply keep selling the product even beyond the expiry date, add they.
Talking to ToI, Manish Swamy, food safety officer, said that we have started working according to the provision of the new Food Safety Act. Forget adulteration, the misbranding of the products by the manufacturers has become a big problem in the city, said Swamy. It is why we have issued only 130 fresh licences as against 1000 applications received by us from the prospective food traders, said he.
Meanwhile, the Federation of Madhya Pradesh Food Product Manufacturers and Sellers Association is planning to call on the opposition party parliamentarians in New Delhi shortly to urge them to raise voice against the Food safety Act in Parliament. It was confirmed by the president of the federation, Ramesh Khandelwal.
The federation has already sent its suggestions on the act to the food authority of India for its perusal. Still, Khandelwal made it clear that the Federation was also against the menaces like adulteration and misbranding in the food products.
Out of a total of 80 samples of various products as collected by the food department based on complaints since the coming into force of the food safety Act, 2006, nearly half of them were found to be misbranded.
The manufacturers normally involve themselves in such illegal acts to cheat the customers so as to keep their cash register ringing, say experts. First, by not mentioning the batch number and date of manufacturing of the product, they can simply keep selling the product even beyond the expiry date, add they.
Talking to ToI, Manish Swamy, food safety officer, said that we have started working according to the provision of the new Food Safety Act. Forget adulteration, the misbranding of the products by the manufacturers has become a big problem in the city, said Swamy. It is why we have issued only 130 fresh licences as against 1000 applications received by us from the prospective food traders, said he.
Meanwhile, the Federation of Madhya Pradesh Food Product Manufacturers and Sellers Association is planning to call on the opposition party parliamentarians in New Delhi shortly to urge them to raise voice against the Food safety Act in Parliament. It was confirmed by the president of the federation, Ramesh Khandelwal.
The federation has already sent its suggestions on the act to the food authority of India for its perusal. Still, Khandelwal made it clear that the Federation was also against the menaces like adulteration and misbranding in the food products.
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