Nov 24, 2015

Maggi back, flies off the shelf in no time

Supermarkets and stores began stocking the product some days ago and the employees say the packets are flying off the shelves.
Fans of Maggi in the city have an instant source of happiness as the noodles brand is back in the city.
Supermarkets and stores began stocking the product some days ago and the employees say the packets are flying off the shelves.
At one store in Nungambakkam, the 15 packets that had been stocked on Friday disappeared in a day, most bought by a single customer, staff said. A supermarket at Egmore too reported that the noodles had been selling rapidly since their re-entry earlier this week. Another one at Kilpauk had well-stocked shelves with packets of single servings and four and six-packs. However, as of now, only the ‘Maggi Masala’ variant seemed available.
The single-serving packet, which looks much like it did earlier, has a manufacturing date of November 2015 and a message on the front that says: “Our commitment to goodness you can always trust. With quality ingredients.” Vishnu Prasad, who works as a product consultant in the city, and is delighted at the re-launch, said he had bought seven of the single packets and three of the four-packs of the noodles as soon as they became available at a store near him. “My first introduction to noodles was Maggi, and when I was in college, nearly every meal was Maggi. Every time I took a flight I ate at the Maggi counter before boarding. I missed it when it was banned — I did not try any other noodle brand,” he said.
Nestle India, which manufactures the product, had re-launched Maggi noodles on November 9 and commenced sales in several parts of the country after tests — as mandated by the Bombay High Court — had come back clear with lead below the permissible limits. However, the snack was not initially available in Tamil Nadu.
Nestle had also tied up with online portal Snapdeal for home delivery of the noodles, but this service too was not available in Chennai at first, going by tweets. On November 17 and 18, Snapdeal_Help, the official support handle of the portal, had tweeted to two customers who asked about Maggi in Chennai, replying: “Sorry, Maggi is not available in Chennai as of now’ and ‘Maggi has still not been cleared by government, thus it’s not available’. But as of Sunday, delivery to Chennai pin codes was available on the portal. Bigbasket.com, an online grocery store, however, displayed Maggi noodles as ‘out of stock.’
Senior food safety officials said there was no issue with the sale of the noodles as this was a newly manufactured, fresh product. “The banned product was withdrawn and new products have come in. And so, the ban does not apply anymore. In any case, we are going to take a few samples of the new product and test the tastemaker,” an official said.
Another official said the company had intimated the Food Safety Department before commencing sales. “By next week, we will take a few samples for tests. The ban on the old product was only for three months and it expired in September,” he said. On Reliance noodles, which had also been banned in June by the government, he said test reports said they were safe, but the product had not yet been re-launched.

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