In an unique initiative to ensure food safety and promote wholesome food in the country, corporates, media specialists and food experts brainstormed here on Saturday to develop an action plan on the way forward.
The session was organized by the Food Safety and Standards Authority of India (FSSAI), which aims to reach out to about 130 crore citizens/consumers and over three crore food businesses in the country across the entire food value chain.
Around 70 experts from a fields, including branding experts, theatre, print media, food and nutrition experts, consumer organizations gathered together for the session, co-organized with the Indian Institute of Mass Communication, New Delhi.
The Indian Dietetic Association, officers of Food Safety Commissioner and FSSAI were present, as well as major corporates like Nestle, Dabur, GSK, Cargill, HUL and Pepsi, said an official statement.
Speaking on the occasion, Pawan Agarwal, CEO, FSSAI said that India faces a huge burden of food-borne diseases and ensuring food safety is a shared responsibility of all. He said there is no way to ensure food safety unless each citizen and all food businesses are involved in the process.
Deliberations were held in five groups covering five themes, namely - safe food for all, promotion of wholesome food, bringing food businesses under FSSAI fold, capacity building of food handlers and leveraging technology. Many out of the box ideas came up during the deliberations. Five electronic groups among the participants have been formed to carry forward these ideas to the next stage of implementation, said an official statement.
FSSAI announced the launch of Project Clean Strategy Food. Under the Delhi initiative of this Project, FSSAI along with Skill India and other partners would train about 20,000 street food vendors in Delhi over the next four weeks.
The project would be launched at New Motibagh on March 13. These initiatives place the Food Authority at the centre of food ecosystem in the country.
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