Last year has been quite bumpy for fast food giant, McDonald’s. After the food safety scandal in China, the company was seen dealing with its damaged reputation and falling sales and now the customers complain about the inedible matter tucked inside their ‘happy meals’.
Recently a couple of Japanese customers reported discovering pieces of plastic inside their McNuggets. Another customer, in the same week found a vinyl strip in a chicken McNugget .These incidents brought about a halt in nugget production at a plant in Thailand owned by Cargill Inc and the company recalled close to a million nuggets in a single day. According to Chuck Warta, President of Cargill Meats the plastic film in the nugget occurred outside of our production plant.
Recently only, a dead mouse was found in coffee in one its Canadian chains and dental material and human tooth was discovered in fries. Reports suggest food is being served with hazardous, inedible material highly harmful to the customers.
The dipping sales are indicative of its damaged brand image and dwindling customer support. McDonald’s Corp is getting back to basics after a string of disappointing quarterly results which accounts for 30 percent of overall revenue.
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