NEW DELHI: A new nation-wide National Tobacco Control campaign called “Tears you apart” has been launched by the Health and Family Welfare Ministry aims to raise public awareness about the dangers of smokeless tobacco consumed by tens of millions of Indian every day.
The campaign public service announcement was filmed in B. Barooah Cancer Institute in Guwahati and at the Tata Memorial Hospital in Mumbai. The PSA features real victims who are suffering from horrific cancers and disfigurements as a result of their chewing addition. It also includes comments from relatives of victims, who describe how tobacco-related illnesses have destroyed careers, family life, and added to financial burdens. The PSA graphically warns the public that tobacco can literally tear lives and families apart, and urges smokeless tobacco users to quit and habit.
The campaign PSA is being released in 16 languages in a national campaign for Pan-India coverage. The campaign will make use of all national and regional Doordarshan channels and All India Radio. The campaign is expected to run for a period of five to six weeks.
The campaign has been developed with technical support from world Lung Foundation.
The campaign will support the ongoing efforts of the Ministry of Health & Family Welfare for Implementation of the Food Safety and Standard Authority (FSSAI) regulation 2.3.4 which prohibit use of tobacco or nicotine in any food product.
The campaign public service announcement was filmed in B. Barooah Cancer Institute in Guwahati and at the Tata Memorial Hospital in Mumbai. The PSA features real victims who are suffering from horrific cancers and disfigurements as a result of their chewing addition. It also includes comments from relatives of victims, who describe how tobacco-related illnesses have destroyed careers, family life, and added to financial burdens. The PSA graphically warns the public that tobacco can literally tear lives and families apart, and urges smokeless tobacco users to quit and habit.
The campaign PSA is being released in 16 languages in a national campaign for Pan-India coverage. The campaign will make use of all national and regional Doordarshan channels and All India Radio. The campaign is expected to run for a period of five to six weeks.
The campaign has been developed with technical support from world Lung Foundation.
The campaign will support the ongoing efforts of the Ministry of Health & Family Welfare for Implementation of the Food Safety and Standard Authority (FSSAI) regulation 2.3.4 which prohibit use of tobacco or nicotine in any food product.
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