MPI: ‘Meat’ing Quality

MPI is a Kerala Government undertaking providing high quality meat items, easing concerns of food safety and bird flu 

With the recent focus on the poor quality of food served in restaurants and hotels, the source of the food served has come under scrutiny and it has been found that many of these restaurants do not buy meat from licensed providers with assured standards. This is not due to lack of such providers, but merely to save a little money by compromising on quality. In this scenario, a little known fact becomes highly significant  - that Kerala is home to a remarkable company named Meat Products of India Ltd. (MPI), engaged in the production and marketing of various meat and meat products. MPI holds a Category A No.1 license from the Ministry of Food Processing Industries, Government of India, since 1973 and has been providing quality and high standards of safety in its products.

MPI is a public sector undertaking of Government of Kerala with its processing plant at Koothattukulam, Ernakulam. Its products are derived from young and healthy livestock and processed using sophisticated technology to ensure high standards of hygiene, long storage time and nutritive value. MPI has not indulged in any sort of active advertising in the past and as a result, the customer base was limited. Even then, there were people and stores who stuck to it due to the quality it promised and the trust it offered.

“With the recent developments in the food scenario, there has been a rapid increase in the number of customers of MPI. People want to be assured of quality and safety,” said Udayakumar, Outlet Manager of MPI, Trivandrum. “We also hold exhibitions and seminars to make people aware of the importance of safe food,“ he added.

Dr. Saji Easow, Production Manager at MPI said, “Meat is obtained from good livestock, each stage of processing is under strict supervision and the storage is done under deep freezing conditions at -20 degrees. Everything is done in a scientific manner. This quality that MPI offers is what makes more and more people trust it.”

Suresh, proprietor of Sonu Cold Storage, Ambalamukku, said, “We have been using MPI products ever since we started our business. The quality of MPI products is assured and we can trust it absolutely.”

MPI products are available with all leading supermarkets and cold storages throughout Kerala.

The outbreak of Bird Flu outside Kerala has made the government bar its doors to the poultry and related products from outside its borders. MPI has come to the rescue with a mobile van service in the city, selling products in different parts of the city throughout the day.

The timings are as follows:

10.00 a.m. to 11.00 a.m.at Kesavadasapuram

 11.00 a.m.to 12.00 noon at Pattom

 1.00 p.m. to 2.00 p.m.at Vellayambalam

 3.00 p.m.to 4.00 p.m.at Vazhuthacaud

 4.30 p.m.to 6.30 p.m.in front of the Secretariat on all days

 4.00 p.m.to 7.00 p.m. at Connemera market (Palayam) on all days except Sundays

 8.00 am to 12.00 noon at Connemera market on Sundays.