Nov 1, 2012

Makers of fake brands and inferior food fined

‘The traders who failed to meet quality standards would be fined up to Rs five lakh. The traders indulging in sale of inferior food will be punished with imprisonment’

Eluru: West Godavari District Joint Collector Dr T Baburao Naidu warned businessmen selling inferior quality foods and fake brands with fining heavily as per latest laws. Whipping his legal powers as an authority under Food Safety and Standards Act, he organised a court for trial of dozen cases of adulteration of food at Collectorate here on Wednesday.

Speaking on the occasion, he said the traders who failed to meet quality standards would be fined up to Rs five lakh. He warned the traders indulging in sale of inferior food with imprisonment. The guilty would be tried under the law. A fine of Rs three lakh would be imposed with respect to traders selling fake brand food products. For preparation of food products under unhygienic conditions, the authorities could penalise the traders up to Rs one lakh, he said.

The legal authority on implementation of law said that the act enacted in 2006 would safeguard consumers from adulteration and harmful ingredients in food. Any violation of rules would enable the authorities to fine the traders up to Rs 10 lash, besides 10 years of imprisonment, he warned.

The Joint Collector said a penalty of Rs five lakh and jail term of six months would be slapped against the businessmen engaged in food preparation without licence. After the enactment of new law, as many as 12 cases of violation were registered in the district, he said.

The cases the Joint Collector conducted trial included two adulteration of chilli and turmeric products, seven cooking oil and vanaspati, two contaminated water and one inferior quality ghee. While five cases were posted for hearing on November 24, food product makers in five cases were fined on Wednesday. He asked the authorities to submit detailed reports regarding adulteration of chilli and turmeric powder cases.

Dr Baburao Naidu requested people to inform the food authorities about adulteration and fake brand sales of food products on phone No 08812230443. He asked the consumers to demand bills from the traders for their purchases to make their cases more effective in case of any violation of law.

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