"Constitution of legislation, in form of an Administrative Authority to curb misleading ads is not the solution," writes a white paper presented by Confederation of Indian Industries(CII) National Committee on Marketing.
Titled "Self regulation in advertising in India – a critical evaluation" suggest that the co-regulation between ASCI and regulators like Department of Consumers Affair(DCA), Food Safety & Standards Authority of India (FSSAI), the Ministry of Information & Broadcasting, etc, is an effective solution to control the misleading ads in India.
The paper embarks on partnering and strengthening, the current mechanism of self-regulation through ASCI which is a productive system for consumers, industry and the government.
The paper also recommends that in cases
of non-compliance of the Consumer Complaints Council’s (CCC) decisions
the matter should be referred to the parent regulatory body for further
actions.
However the paper is a product after the
DCA of the Ministry of Consumer Affairs, Food and Public Distribution
had made a proposal for the intervention of the government to control
misleading ads. However CII has requested the DCZ to consider its
proposal and the constitution of an administrative authority will only
delay the process of consumer redress and be counter-productive.
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